Privacy Policy

Application date: May 1st 2021

Last update : March 16th 2026

SoftFluent Software Personal Data Protection Policy

SoftFluent Software (hereinafter “SoftFluent Software” or “we”) offers users (hereinafter “User(s)” or “you”) a software service “RowShare” (hereinafter the “Service”) enabling them to create and customise data tables and share them. The Service is accessible through a modern browser connected to the internet.

All personal data of Users collected on the website https://www.rowshare.com, accessible from any browser including on mobile (hereinafter the “Website”) and/or during registration and use of the Service, is processed by SoftFluent Software as data controller. However, for personal data of third parties contained in tables created by Users during use of the Service (hereinafter “User Content Data”), SoftFluent Software acts only as a data processor on behalf of Users.

1.       Definitions

• “Personal Data”: any data that directly or indirectly identifies a natural person.
  “Data Processing”: any operation on personal data, including collection, recording, use, transmission or communication.
  “Data Controller”: the legal entity that determines the purposes and means of processing.
  “Data Processor”: the legal entity that processes personal data on behalf of the data controller.

• 2.       Processing of Users’ Personal Data

2.1.  Data collected

SoftFluent Software collects and processes personal data that is relevant, adequate, not excessive and strictly necessary for the predetermined purposes.

We may process personal data that you provide to us, in particular when you:

• Browse the Website;
• Contact us via the chat or contact form;
• Subscribe to the Service and authenticate (directly or via an identity provider such as Google or Microsoft);
• Make a payment;
• Use the Service.

In this context, SoftFluent Software may collect and process:

• Your identity: first name, last name;
• Your contact details: email address, postal address, phone number;
• Your account credentials: email address and password;
• Your usage data: access logs, activity related to features and notifications (see section 4);
• Your payment data (for paid plans) – note that SoftFluent Software does not process your payment data directly; it is collected and hosted by the third-party payment provider;
• Any other information you provide directly and voluntarily. 

Data of other Users

Within the Service, you may invite other people to access and contribute to your tables. SoftFluent Software will contact them by email at the address you have provided. You undertake to inform those people that their email address has been shared with SoftFluent Software.

SoftFluent Software will use that email address solely to enable those people to participate in your table.

2.2.  Purposes of processing

Processing carried out by SoftFluent Software pursues explicit, legitimate and specified purposes:

• To respond to your questions, information requests and complaints (legal basis: performance of contract or legitimate interest);
• To manage your subscription and authentication (legal basis: performance of contract);
• To manage your payments (legal basis: performance of contract and legal obligations);
• To manage your use of the Service (legal basis: performance of contract);
• To send you commercial information if you consent (legal basis: legitimate interest);
• To send you notifications related to your activity and/or the Service (legal basis: legitimate interest or legal obligations);
• To allow other Users to access tables and contribute (legal basis: legitimate interest);
• To carry out statistical analyses and improve the Website and Service (legal basis: legitimate interest);
• To comply with our legal obligations and defend against litigation (legal basis: legal obligations and legitimate interest).

• 2.3.  Recipients of data

SoftFluent Software only shares your personal data with authorised and identified recipients, in accordance with applicable law.

SoftFluent Software may give access to your personal data to third-party service providers for:

• data hosting;
• sending and tracking notification emails and marketing campaigns;
• chat management;
• navigation and activity analytics;
• Website feature management (including user authentication);
• payment management and subscription lifecycle.

Data transfers to these providers are carried out securely. Your personal data may also be shared in the context of a merger or acquisition, a legal or administrative proceeding, or to comply with legal obligations.

2.4.  Transfer of data

SoftFluent Software stores your personal data within the European Union (Microsoft Azure Western Europe data centres, primary zone in the Netherlands, redundancy zone in Ireland).

Where a sub-processor transfers data outside the European Economic Area (EEA), SoftFluent Software ensures that appropriate safeguards are in place (in particular the standard contractual clauses adopted by the European Commission).

2.5.  Duration of data retention

The retention periods practiced by SoftFluent Software are as follows: 

• 5 years after the end of the commercial/contractual relationship for subscription data;
• 3 years after last contact for prospecting data;
• 10 years for accounting data;
• Until the request is resolved for complaints;
• Until account closure for account information;
• Non-essential cookies: maximum 13 months (CNIL recommendation).

• 2.6.  Data Security

The security of your data is a priority for SoftFluent Software, which undertakes to implement best-practice measures to ensure the security of data stored on its servers.

However, SoftFluent Software cannot guarantee full security of data in transit over the internet. It is therefore recommended not to use RowShare to store highly confidential or sensitive data.

2.7.  Your rights

You have the following rights over your personal data:

• Right of access: obtain confirmation that data concerning you is being processed and obtain a copy.
• Right to rectification: obtain correction of inaccurate or incomplete data.
• Right to erasure: obtain deletion in certain cases (this right is not absolute).
• Right to restriction of processing: obtain restriction in certain cases.
• Right to data portability: receive your data in a structured, machine-readable format and transmit it to another controller.
• Right to object: object to processing based on legitimate interest, in particular for direct marketing.
• Right to give post-mortem instructions: give SoftFluent Software directives on how your data should be used after your death.

To exercise one or more of these rights, contact SoftFluent Software at [email protected] or by post to SoftFluent Software, 5 rue de la Renaissance, 92160 Antony, France.

You also have the right to lodge a complaint with your national data protection authority (in the UK: the ICO; in the Netherlands: the AP; in France: the CNIL).

3.       Processing of User Content Data

Users may enter personal data of third parties into tables created on the Service. This User Content Data remains the property of Users, who may collect, use and delete it as they wish. It is never used by SoftFluent Software for its own purposes. It is processed by SoftFluent Software solely on behalf of Users, in application of the Terms of Use and their instructions.

In the free version of the Service, SoftFluent Software reserves the right to delete User Content Data after 90 days of inactivity of the relevant User, after notification.

4.       Cookies

4.1.  What are cookies?

When you visit the Website, a cookie may be automatically installed on your browser. A cookie is a block of data that does not identify Users but records information about their browsing on the Website.

SoftFluent Software stores cookies on your device when you browse the Website, to remember your settings (filters, sorts, language), for logged operations, and when notifications are activated.

SoftFluent Software reserves the right to collect your IP address for the purposes of Service administration.

4.2.  Purposes of cookies

Cookies are used to ensure proper functioning of the Website and Service, to improve and optimise it, and to facilitate communication between you and SoftFluent Software.

4.3.  Cookies used

4.4.  Disabling and deleting cookies

We collect your prior consent before placing optional cookies. You may change your cookie preferences at any time via the Website or your browser settings.

Essential cookies cannot be disabled on the Website. Blocking them via a third-party mechanism will impair the proper functioning of the Website and Service.

a. Via the cookie banner displayed on your first visit

You may accept or reject all cookies in one click. Essential cookies will still be stored.

b. Via your browser settings

You may configure your browser to accept or reject cookies. Please refer to your browser’s help menu.

Useful links:

• Microsoft Edge
• Apple Safari
• Google Chrome
• Mozilla Firefox
• Opera
• c. Directly with third parties
• Google Ads Settings and Google Analytics Opt-out
• LinkedIn
• Meta (Facebook)
• Microsoft Clarity
• Calendly
• Intercom
• Axeptio
• Stripe

5.       Contact

For any questions regarding our Privacy Policy:

• By email: [email protected]
• By post: SoftFluent Software, 5 rue de la Renaissance, 92160 Antony, France